Media Release
New Zealand
17 March 2009
In response to last night’s TV3 episode of Campbell Live and the alarming findings of Dawn Mellowship detailed in her book “Toxic Beauty,” Comvita’s General Manager of Skincare Leigh Kite, assures huni® users they are in safe hands.
“There is so much confusion over what is natural and what is not. An internationally accepted definition of “natural” developed by the Natural Products Association (NPA) for personal care products required product to be made with:
- at least 95% all natural ingredients AND
- contain only synthetic ingredients specifically allowed under the NPA
standard that do not have suspected human health risks, and are
nurturing to us and as harmless as possible to the earth.
All of our huni® formulations are at least 99% natural. The balance? Small amounts (1% or less) of a safe-to-use synthetic preservative, either sodium benzoate or phenoxyethanol. We use these because there are no commercially available natural alternatives, and they are approved for use by the NPA and other international natural certification bodies.”
Recently published in the UK, “Toxic Beauty” reveals the disturbing results of Dawn Mellowship’s research into chemical ingredients commonly used in personal care products and the beauty industry.
Ms Kite says that at Comvita the concept of sustainability is woven into every fibre of their culture.
“So it stands to reason that with huni® we wanted to create a natural skincare range that is not just safe for your skin, but safe for the environment too.”